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1.85传奇行业解剖后才得知开是如何架设的

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  核心提示: 2016 1.85 legend market analysisAccording to the 2016 game market data, 1.85 of the legendary gam...

1.85传奇行业解剖后才得知开是如何架设的

2016 1.85 legend market analysis
According to the 2016 game market data, 1.85 of the legendary game users accounted for 67.2%, of which the proportion of paid users accounted for 58.3%.
In 2016, the Chinese game market revenue was 165 billion 570 million yuan, and the number of game users reached 566 million, of which 1.85 of legendary game users reached 258 million. It shows the trend of popularity, long online time and increasing amount of payment.
Typical case (a mahjong game)
Avoid the 1.85 legendary game names that involve advertising campaigns, temporarily represented by A.
A was founded in April 2016 and has made a 450 million turnover in just 8 months, with a net profit of 280 million yuan. In December 2016, it was acquired by a listed company for 2 billion yuan.
A mahjong game mode (room card proxy mode)
Model and Taoist point analysis
Room card prices: such as agents, room cards, the price of 1 yuan / Zhang, retail price of 3 yuan / zhang.
Master mode: such as the 1 main operating 5 game player groups, each group 50 game player, each game player average daily play 10 innings, 4 innings game player.
Taoist calculations: 1 groups daily consumption of room cards 125, 5 groups consumed 625, the daily profit of 1300 yuan, the monthly profit of 39000 yuan.
2016年1.85传奇市场分析

根据2016年游戏市场数据显示,1.85传奇类游戏用户占比为67.2%,其中付费用户的占比为58.3%。

2016年中国游戏市场法师收入为1655.7亿元,游戏用户人数达到5.66亿,其中1.85传奇游戏用户数达到2.58亿。其呈现出全民化、在线时间长、付费金额增长趋势。

典型案例(一款麻将游戏)

避免涉及广告宣传,案例的1.85传奇游戏名称暂以A表示。

A公司于2016年4月成立,在短短的8个月做了4.5亿营业额,净利润2.8亿元。2016年12月被一家上市公司以20亿元收购。

A麻将游戏模式(房卡代理模式)

模式以及道士点分析

房卡价格:比如代理商房卡价格为1元/张,零售价为3元/张。

法师模式:比如1个群主经营5个玩家群,每个群50个玩家,每个玩家平均每天玩10局,每局4个玩家。

道士计算:1个群每天消耗房卡125张,5个群消耗为625张,每日利润为1300元,每月利润为39000元。

1.85传奇行业解剖后才得知开是如何架设的

Why is the 1.85 Legend game so profitable?
1, the average person likes to play with people.
2, so play with friends, will not be limited by time and space.
3, the repeated consumption rate of players is high.
4, this mode of friends will recommend friends, fission faster.
About 1.85 legend games promotion and some group management details
1, primary group promotion development method
Primary experience: two customer service groups, the establishment of 4 primary groups, a round of 3 yuan, winning more than 50, 5 yuan room fee. Game player can buy room card to open the room with the main group within the group, each group of the first 10 game player, each game player pull friends into the group.
3 days can build 100 primary group, activity is very high.
Ordinary players: for primary group active players, receive 50 yuan deposit, transferred to 1 yuan / sub group, won more than 100 yuan, room fee 10 yuan, transfer rate of about 50%.
Large guarantee: for ordinary group active players, receive a deposit of 200 yuan, transferred to 1 yuan / 5 sub base group, a round of 20 yuan, winning more than 300 yuan, room fee 30 yuan.
2, player playtime
From 10 a.m. to second a.m. in the morning at 3
3, the formation of player groups
The first use of the main side of the 1.85 legendary lovers, direct the formation of high quality and high quality cultivation of game player group; game player to become the new main group; new group to develop their own group, continuous fission.
1, the main group of 3 people
2, 5-8 (real game player, game player experience, pull)
3, small 6 people (pre play, guide rules, atmosphere)
4, the main responsibility
Open room: players can withdraw from the room, the two dimensional code to collect the room charge, customer service rotation duty, 11:00- 2:00.
Room rate: Winner transfer to the two-dimensional code, so the winner and group issued a two-dimensional code, so the loser transfers to the big winner, winner to winner and group.
Announcement: group management rules, pull system, justice and all kinds of rules, to ensure that the interests of game player.
5 trumpet duties
Active atmosphere: group chat, active up game player, through different tone and style to create a different role. (such as civil servants, white-collar workers, doctors, entrepreneurs, drivers, etc.)
Boot rules: regular, play, enter the deposit group, open rooms and other rules.
为什么1.85传奇游戏那么赚钱?

1、一般人都喜欢和熟悉人玩。

2、这样和朋友一起玩,不会受到时间和空间限制。

3、玩家的重复消费率高。

4、此模式朋友会推荐朋友,裂变速度快。

关于1.85传奇游戏推广和一些群管理细节

1、初级群推广开发方法

初级体验:两个客服一组,建立4个初级群,一回合3元,赢超过50包房费5元。玩家可以跟群主购买房卡在群内开房,每个群初次拉10个玩家,建议每个玩家拉牌友进群。

3天时间可以建立100个初级群,活跃度非常高。

普通玩家:对初级群活跃玩家,收取50元押金转入1元/分群,赢超过100元包房费10元,转入率约50%。

大额担保:对普通群活跃玩家,收取200元押金转入1元/分5分底群,一回合20元,赢超过300元包房费30元。

2、玩家游戏时间段

早上10点到第二天凌晨3点

3、玩家群组建

群主先动用身边1.85传奇爱好者,直接组建高质量玩家群;然后培养高质量玩家成为新群主;新群主培养自己的群主,不断裂变。

1、群主3人

2、玩家5-8人(真实玩家、体验、拉人)

3、小号6人(前期陪玩、引导规则、带动气氛)

4、群主职责

开房:开玩家间后退出即可,发二维码收房费,客服轮流值班11:00-凌晨2:00。

房费:大赢家转账到二维码,所以赢家和群主发二维码出来,所以的输家转账给大赢家,大赢家分到小赢家和群主。

管理:群公告发布规则,拉人制度,主持公道及各种规则,确保玩家利益。

5、小号职责

活跃气氛:群内聊天,主动撩玩家,通过不同语气和风格打造不同角色。(如公务员、白领、医生、企业主、司机等)

引导规则:转正、玩法、进入押金群、开房等规则。

1.85传奇行业解剖后才得知开是如何架设的

6, some rules of the group
1, each inning big winner screenshots issued results, big winner to the room rate 3 yuan / Bureau, single Bureau win more than 50 yuan to 5 yuan room charge.
2, when the settlement, please send all winners two-dimensional code, the loser all transferred to the big winner two-dimensional code, the big winner is divided into other winners and homeowners.
3, each set after the completion of the housing, housing!
4, enter the room must see clearly, enter wrong must be in the first inning (not produce scores before) exit!
5, each department according to the map of the settlement, no debts do not stay overnight! Get your ammunition on the battlefield, please!
6, the group is a friend of friends, please respect each other. (Xiao Bian at 3:39 on June 31, 2015, this time, the time is not important, the number is the key.)
7, without the consent of the people, advertising, disruptive and private friends, plus group did not participate in the three days are kicked out of the group.
6、群的一些规则

1、每局大赢家截图发成绩,大赢家给房费3元/局,单局赢50元以上给5元包房费。

2、结算时请所有赢家发收款二维码,输家所有转账到大赢家二维码,大赢家再分到其他赢家和房主。

3、每盘交收完再开房,入房!

4、进房必须看清楚,进错必须在第一局(没产生分数前)退出!

5、每局按图交收,不欠账不留隔夜帐!请准备好弹药再上战场!

6、群里都是朋友的朋友请相互尊重。(小编在2015年6月31日3点39分这个时间,时间不重要,数字是关键。)

7、未经同意拉人、发广告、捣乱、私加群友、三天没参与的都踢出群。

作者:不详 来源:网络
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