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中变传奇任天堂2018第三季度财报_5igao.com

时间:2018/2/4 15:45:53 点击:

  核心提示: 中变传奇任天堂来到今天的位置可谓经历了许多起起落落, 从Wii的意外成功, 到Wii U的惨败, 如今任天堂再次展现出独一无二的个性和实力...
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中变传奇任天堂2018第三季度财报

中变传奇任天堂来到今天的位置可谓经历了许多起起落落, 从Wii的意外成功, 到Wii U的惨败, 如今任天堂再次展现出独一无二的个性和实力, 为我们带来了Switch。

任天堂在最近一次财政会议中报告了显著的收入增长和利润增长。 以Switch为主要力量, 搭配其他增长, 任天堂在上个财政季度中成绩斐然。 该季度实现了年比277%的收入增长, 从1743亿日元增长到4829亿日元。 营利则从322亿日元增长到了1165亿日元, 增长率高达362%, 远远超出Thompson Reuters IBES预测的670亿日元。 Nintendo came to today's position. It has gone through many ups and downs. From the unexpected success of Wii to the defeat of Wii U, Nintendo now shows its unique personality and strength and brings us Switch.
In the recent financial meeting, Nintendo reported significant income growth and profit growth. With Switch as the main force and with other growth, Nintendo has made great achievements in the last fiscal quarter. The quarter achieved an annual increase in income of 277%, from 174 billion 300 million yen to 482 billion 900 million yen. The profit increased from 32 billion 200 million yen to 116 billion 500 million yen, up to 362%, far beyond the 67 billion yen forecast by Thompson Reuters IBES.

中变传奇任天堂2018第三季度财报

中变传奇Switch是下一个Wii吗?

任天堂Switch的初始销量已经超过了Wii, 任天堂总裁君岛达己表示, “因为任天堂Switch的发售没有定在圣诞节档期, 所以无法单纯对比不同平台的销量。 ”

此外Switch在不到一年的时间里也已经超过了Wii U的累计总销量。 庞大的硬件基础也带来了可观的软件销量。 在任天堂的第三季度数据中, 《 超级马里奥:奥德赛》 售出了900万份, 而且目前已经有8款Switch游戏的销量超过了100万份的里程碑。

任天堂还宣布他们会继续生产迷你FC和迷你SFC复刻主机。 考虑到这两款迷你游戏机的热门程度, 这样的决策显然很明智。 君岛达己表示, “我们认为这两款主机是为Switch培养兴趣的机会, 能让那些很长时间没玩过游戏, 或者从来都未玩过游戏的人们对Switch感兴趣。 ”Is Switch the next Wii?
The initial sales volume of Nintendo Switch has surpassed Wii. Nintendo President Kimishima Daki said, "because Nintendo Switch's sale is not scheduled for Christmas, it can't simply compare sales volume of different platforms."
In addition, Switch has also exceeded the total sales volume of Wii U in less than a year. The huge hardware base has also brought considerable software sales. In the third quarter data of Nintendo, 9 million copies of super Mario: Odyssey were sold, and now 8 Switch games have sold more than 1 million milestones.
Nintendo has also announced that they will continue to produce Mini FC and mini SFC re - Engraved hosts. Taking into account the popularity of the two mini games, such a decision is obviously wise. Kimishima Daki said, "we believe that these two hosts are an opportunity to cultivate interest for Switch, and that those who have not played games for a long time or who have never played games are interested in Switch."

中变传奇任天堂2018第三季度财报

中变传奇掌机显露疲态, 手机增长强势

任天堂始终都是掌机市场的领头羊, 直到今天也依然占据优势。 他们在本财年的三个财政季度中共售出了586万台掌机。 不过掌机游戏方面则不容乐观, 总销量下降了三分之一, 降至3125万份。 其中《 精灵宝可梦:究极之日月》 的销量就占据720万份。 The handheld mobile phone revealed weakness, strong growth
Nintendo has always been the leader of the handheld market, until today still occupy the advantage. They are in the three fiscal quarter of this fiscal year, China sold 5 million 860 thousand units. However, handheld game is not optimistic, the total sales fell 1/3 to 31 million 250 thousand. The "elf treasure to be the ultimate dream: the sun and the moon" sales will occupy 7 million 200 thousand.

中变传奇任天堂2018第三季度财报

中变传奇虽然掌机出现了下滑趋势, 但是手机/移动设备领域却在增长。 虽然并没有具体数字, 但任天堂透露, 他们在移动设备上的品牌收入实现了年比274%增长。 截止到去年12月31日的九个月期间内, 销售额从106亿日元增长到了291亿日元。

任天堂最近推出的三款热门手机游戏《 超级马里奥Run》 《 动物之森:口袋营地》 和《 火焰纹章:英雄》 都十分成功, 不过他们的首款手机游戏《 Miitomo》 将于5月份正式停服。 任天堂还宣布将在下个财年发布手机平台的《 马里奥赛车巡回》 (Mario Kart Tour)。

任天堂和旗下品牌的未来

本次财报的结果是任天堂近十年来最优秀的成绩, 所以Switch和未来将会发售的《 猎天使魔女》 《 火焰纹章》 《 精灵宝可梦》 等作品也势必让任天堂在用游戏机领域获得进一步成长。

而任天堂最近发布的Labo外设则是在Amiibo的基础上进行了创意扩展, 类似《 小龙斯派罗》 《 乐高次元》 和《 迪士尼无限》 等实体玩具互动游戏都因此具有独特性。 所以新公布的Labo很可能会带来新的玩法和设计创新。

Labo允许玩家以全新的方式与Switch游戏进行互动, 甚至可能允许玩家用自己设计的代码和纸板外设进行Switch游戏。

除了游戏以外, 任天堂也在其他领域扩展自己的品牌。 比如他们已经与Illumination达成合作意向, 推出《 马里奥》 动画电影。 另外还和Kellog合作在美国地区推出超级马里奥的麦片产品。 另外, 任天堂还计划继续在推出游戏之前发布主题曲的营销策略。

毫无疑问, 任天堂是经久不衰的强大游戏公司, Switch的销量势头也丝毫没有停滞的迹象。 任天堂已经将销量预期从600日元增加到了10200亿日元, 盈利预期也从400亿日元增加到了1600亿日元。 我们期待看到2019财年任天堂的精彩表现。 Although the PSP declined, but the mobile phone / mobile devices are on the rise. Although there is no specific number, Nintendo has revealed that their brand income on mobile devices has increased by 274% per year. In the nine month period of December 31st last year, sales increased from 10 billion 600 million yen to 29 billion 100 million yen.
Nintendo's latest three popular mobile games, super Mario Run, animal Sen: Pocket camp and flame Emblem: heroes are all very successful, but their first mobile game Miitomo will be officially suspended in May. Nintendo also announced the release of the Mario Kart Tour (Mario Kart Tour) for the mobile platform in the next fiscal year.
The future of Nintendo and its brand
The result of this financial report is Nintendo's best achievement in the past ten years, so Switch and the future hunting angel devil, the flame emblem, the elf treasure dream and so on will also make Nintendo grow further in the field of home game.
Nintendo's latest Labo peripherals are expanded on the basis of Amiibo, such as Xiaolong Sparrow, Lego dimension and Disney infinite. So the new Labo is likely to bring new gameplay and design innovation.
Labo allows players to interact with Switch games in a completely new way, and may even allow players to play Switch games with their own design code and cardboard peripherals.
In addition to games, Nintendo has also expanded its brand in other areas. For example, they have reached an intention to cooperate with Illumination to launch a "Mario" animated film. In addition to Kellog cooperation in the United States to launch super Mario's cereal products. In addition, Nintendo plans to continue to launch a marketing strategy for the theme song before the game is launched.
There is no doubt that Nintendo is a long - lasting and powerful game company, and the sales momentum of Switch has not stagnated at all. Nintendo has increased its sales forecast from 600 yen to 10200 billion yen, and the earnings forecast also increased from 40 billion yen to 160 billion yen. We look forward to seeing the wonderful performance of Nintendo in the 2019 fiscal year.

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